Viole Luko

Building customer-value-focused sales narratives, bringing clarity to complex concepts, and driving process adoption through audience-needs-focused design.

With 20+ years in the industry, I combine design and systems thinking to navigate project complexities, from audience needs to process intricacies. For me, design is a tool for achieving business goals and solving problems regardless of software on offer.


Throughout my career I've worked with sales, product, operations and marketing teams within multiple industries: finance, real estate consultants, biopharmaceuticals, and talent management.


I am looking forward to working with you on your project.

What my clients say

I'd like to share how amazing Viole was when working with her on the Board presentation. Her input was invaluable and really brought the presentation to life. The CEO had only minor tweaks on the first review! Global Head of Sales was immensely pleased, and his part of the presentation went very well, which would not have been possible without Viole's help.

Jennifer Wells

Senior Director, Sales Operations

Refinitiv

Viole has been instrumental in revamping our Sales Enablement Technology SharePoint site. She has proved to be not only an excellent visual designer, but also an experienced user journey specialist.


It's always a pleasure to work with Viole, and I am already looking forward to our next project together!

Regina Suleymanova

Director of Sales Process

Refinitiv

Viole partnered with us to redesign the pitch of our flagship product and to bring the sales narrative into the era of AI.


She helped to deliver a fantastic CEO-level customer presentation. She went above and beyond to partner across the organisation to deliver a comprehensive customer-focused message.

Borja Garcia

Commercial Product Manager

LSEG

Viole has been a great asset in telling the Co-Innovation story internally, by helping us create a Sharepoint page with meaningful datapoints and most importantly applying the Design Thinking principle by defining every section based on intended audience.


Thanking you once again for all of your hard work and deliverables.

Yuvraj Singh

Senior Innovation Manager

LSEG

  • I'd like to share how amazing Viole was when working with her on the Board presentation. Her input was invaluable and really brought the presentation to life. The CEO had only minor tweaks on the first review! Global Head of Sales was immensely pleased, and his part of the presentation went very well, which would not have been possible without Viole's help.

    Jennifer Wells

    Senior Director, Sales Operations

    Refinitiv

  • Viole has been instrumental in revamping our Sales Enablement Technology SharePoint site. She has proved to be not only an excellent visual designer, but also an experienced user journey specialist.


    It's always a pleasure to work with Viole, and I am already looking forward to our next project together!

    Regina Suleymanova

    Director of Sales Process

    Refinitiv

  • Viole has been a great asset in telling the Co-Innovation story internally, by helping us create a Sharepoint page with meaningful datapoints and most importantly applying the Design Thinking principle by defining every section based on intended audience.


    Thanking you once again for all of your hard work and deliverables.

    Yuvraj Singh

    Senior Innovation Manager

    LSEG

  • Viole partnered with us to redesign the pitch of our flagship product and to bring the sales narrative into the era of AI.


    She helped to deliver a fantastic CEO-level customer presentation. She went above and beyond to partner across the organisation to deliver a comprehensive customer-focused message.

    Borja Garcia

    Commercial Product Manager

    LSEG

  • I'd like to share how amazing Viole was when working with her on the Board presentation. Her input was invaluable and really brought the presentation to life. The CEO had only minor tweaks on the first review! Global Head of Sales was immensely pleased, and his part of the presentation went very well, which would not have been possible without Viole's help.

    Jennifer Wells

    Senior Director, Sales Operations

    Refinitiv

  • Viole has been instrumental in revamping our Sales Enablement Technology SharePoint site. She has proved to be not only an excellent visual designer, but also an experienced user journey specialist.


    It's always a pleasure to work with Viole, and I am already looking forward to our next project together!

    Regina Suleymanova

    Director of Sales Process

    Refinitiv

  • Viole has been a great asset in telling the Co-Innovation story internally, by helping us create a Sharepoint page with meaningful datapoints and most importantly applying the Design Thinking principle by defining every section based on intended audience.


    Thanking you once again for all of your hard work and deliverables.

    Yuvraj Singh

    Senior Innovation Manager

    LSEG

  • Viole partnered with us to redesign the pitch of our flagship product and to bring the sales narrative into the era of AI.


    She helped to deliver a fantastic CEO-level customer presentation. She went above and beyond to partner across the organisation to deliver a comprehensive customer-focused message.

    Borja Garcia

    Commercial Product Manager

    LSEG

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